Registro de Marca Internacional

International Trademark Registration

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Access to new markets outside our country, with the proper registration coverage, not only provides security in the consolidation of said markets, but also avoids situations of commercial blocking, with the proverbial financial loss.

By means of a single application, a trademark can be registered in any of the signatory countries of the Madrid Agreement concerning International Trademark Registration (1891).

Before commencing the procedure of registering an international trademark, there exists the possibility of conducting a preliminary registrability study in order to establish the probability of success of the denomination.

At Alvamark we undertake to conduct preliminary studies of searchable international databases that include those signs that might entail an impediment for the registration of your trademark.

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International Trademark Registration

By means of this system you have the possibility of protecting your trademark in several countries with a single application.

The system for the international registration of trademarks is governed by two treaties: the Madrid Agreement concerning International Trademark Registration (1891) and the Protocol Relating to the Madrid Agreement (1989).

International registration brings about the same effects as an application for trademark registration submitted in each of the countries designated by the applicant. In turn, this simplifies the subsequent management of the trademark, as the registration can be renewed with a single administrative procedure and protection of the trademark can later be extended to other countries.


We kindly request you to check directly with us the current list of signatory countries.

FAQs about International Trademarks

What is an International Trademark?

An International TRADEMARK is understood to be any sign or means which distinguishes or is used to distinguish similar products or services by different companies in the market. A good International TRADEMARK has distinguishing power and differentiating aptitude.

In particular, the following may be trademarks:

  • DENOMINATIVE: words and combinations of words.
  • GRAPHIC: Graphic symbols, logos, drawings, etc.
  • MIXED: the combination of denominative and graphic elements.
  • THREE-DIMENSIONAL: Three-dimensional shapes, including the packaging, containers and shape of the product.
  • SOUND MARKS: sounds, provided that they can be represented graphically, e.g. with the stave.

What requirements should a GOOD International TRADEMARK fulfil?

From a business point of view, when creating a trademark, it is advisable to bear the following points in mind:

  • EUPHONY: Names that are difficult to pronounce should be rejected, as should rude expressions or words, endeavouring to tend towards pleasing expressions.
  • EASY TO REMEMBER: It must be easy to remember.
  • EVOCATIVE: It must be suitable for transmitting the message we want the public to receive.
  • PLEASANT: It must evoke pleasant ideas or impressions. Avoid rude words.

What documents are required to start the procedure?

Name and address of the interested party.

Name, emblem or logo to be registered. The application must include a graphic representation of the trademark.

Products to which the trademark will be applied, Name or sign.

Authorisation in our favour, enabling us to act in the name of the interested party.

If in any doubt, do not hesitate to contact us, and we will reply quickly and professionally (contact).

Do I have exclusive rights to use the trademark with all products and services when I register an international trademark in one classification of products and services?

As soon as the registration certificate of an international TRADEMARK is granted, its owner holds the exclusive rights to its use in business. The name, logo, labels and images distinguish your product or service from other similar products and cannot be imitated or copied.

What are the advantages of registering an International TRADEMARK?

Trademark rights are usually limited to those products and services that are identical or similar to the products and services of trademarks that are already registered. Thus, a trademark may have exclusive rights for certain products or services in one or several classes, and another company may rightfully use the same trademark for products or services that are not similar. Most countries have adopted the International Classification of Products and Services system. ALVAMARK can advise you on which classes you should register your trademark in so as to protect it properly.

How can I find out if an International Trademark is already registered?

Before applying for a trademark, the Spanish and European Community Trademark databases should be searched. Our office will perform, free of charge, a comprehensive search for your trademark prior to applying for its registration; in this way we can assess the probability of success in the granting of your trademark

For how long is an International Trademark registration valid?

Usually, the trademark is granted for ten years as from the date of application, and prior to its expiration it can be renewed indefinitely for successive periods of ten years.


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COAPI | Colegio Oficial de Agentes de la Propiedad Industrial
Ilustre Colegio de Abogados de Madrid


Contact us

If you have any doubts or would like to receive further information, you can contact us at:

91 576 33 34 (Fax)

C/Nuñez de Balboa, 31 Madrid, 28001 España

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